 September 18th, 2011, by MyCoffeePro 
 In today’s coffee marketplace, it’s essential that you have some form of a customer database … and that you routinely use and update that database. Google “customer database software” and choose what works best for your coffee business and situation.
Once you’ve entered all your customers into your database, analyze it’s information and segment your customers into buying groups. I personally like to use 4 groups: 1. Platinum, 2. Gold, 3. Silver, and 4. Bronze; categorized by their spending habits of Recency, Frequency, and Monetary (RFM formula –see below).
Now create and use your Customer Loyalty program with the following tips:
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July 10th, 2011, by MyCoffeePro You not only need to find new customers, but you need to increase sales to your current customers … you need them to come back regularly, to bring their loved ones to hang out too, to recommend you to their friends, and to spread the word that you make the Best _______ in Town!
Here are 20 Ideas for Coffee Shop Marketing that will deepen your relationship with your current customers and help you entice the new ones to keep coming back for more.
Utilize the power, reach and low cost of social media … especially Facebook & Twitter.
1. Today’s Specials: Let your customers know that they can easily find out the daily specials on your facebook page or via twitter … no need to call you and ask. If you have a live facebook and/or twitter stream on your website, then the special will automatically show up there too.
2. Menu Changes: An easy way to let your customers know that you’ve changed things up and keep them in the loop.
3. Barista’s Tips: Become a resource for your customers and help them out in their own coffee adventures with tips on home brewing, coffee freshness, coffee storage, complimentary food combos … whatever your baristas can dream up that might be useful information. Have a Weekly Drink Recipe for home brewed coffee that you promote via your blog and social media.
4. Social Only Discounts: Reward your customers for interacting with you via social media and offer them exclusive discounts with the proper code that was posted/tweeted. Make sure you put something like: Today Only, This Week, 48 Hours, etc.
5. Online to Offline Social Gatherings: Invite groups from Facebook and Twitter to have real world socials at your coffee shop … be sure to get all their facebook names and twitter handles so you can thank them for hanging out at your place afterwards. Be sure you give them one of your social-only discounts too.
Make sure you’re using email marketing to it’s full advantage. The number 1 focus of your email needs to be the subject line and it should be short, to the point and enticing.
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December 12th, 2010, by MyCoffeePro Ronette Reynolds over at Barista Exchange recently posted this:
I’m currently working at a shop that was opened up a little less than a year ago.
It’s located in a golf resort that is also an upscale housing community. This is the first winter, and with just the home-owners to bring in business at the moment, business has BOMBED. We made a total of $35 in sales yesterday. This is completely opposite (or so I’ve been told, as I just started working) of the summertime sales, when resort guests are around.
Now, we are outside of a town of about 35,000 (maybe more), and located just off the main highway. I’m wondering what kind of marketing strategies I should look into (I’ve been given the job to research) to get the winter business up and going. What are some of your advertising musts? What about Facebook, Twitter, etc? Do you hire outside of the company or do it yourself?
 After reading her post and knowing from experience that many shops face dilemmas very similar to this one, I thought it would be nice to share a small list of ideas on how I would tackle this marketing problem if I were in the same situation (the theme is local, local, local):
*UPDATE*
Start-up a Customer Database! Too many small business owners just don’t do that, but there’s no excuse not to with so many options and price-points available. A free CRM is ZohoCRM, but there’s a good comparison at BusinessInsider.com. I personally use Act by Sage, Outlook & OneNote because those fit best into my work-flow on my tablet pc (which I LOVE).
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May 23rd, 2010, by AimItMedia  All entrepreneurs and small business owners have to learn this marketing mantra: “Everything is Marketing and Marketing is Everything.”
Marketing can be summed up as the art of figuring out the best combination of graphics, headlines, offers and delivery methods to get the highest response rates. A marketing plan must be part of every business’ operational foundations, but it is often overlooked in the coffee industry.
Whether you’re just starting out in the coffee industry or you’ve been established for a while and just need to increase sales, you’ll find this list of coffee marketing tips an indispensable value. Don’t miss the BONUS IDEA at the end of this article.
Continue reading …
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In today’s coffee marketplace, it’s essential that you have some form of a customer database … and that you routinely use and update that database. Google “customer database software” and choose what works best for your coffee business and situation. 
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