direct mail

Postcards for Coffee Marketing Success

August 7th, 2011, by chasemann

coffee_postcard Why should your coffee business use postcards to market?

Postcards are extremely cheap to print in full-color from online digital printers and for a little extra investment, some will rent or sell you a mailing list and even address and mail them for you while offering bulk postage rates.

Here’s a short list of other reasons to consider marketing your coffee shop with postcards:

1. Simplicity: a postcard has to get someone’s attention as they’re going through the mail. Simple headlines work best. Make believe that every word is costing you $1,000. Example headlines: “Need More Coffee?”, “50% off Sale!”, “Happy Birthday !”

14 Coffee Marketing ideas for Direct Mail & More

November 26th, 2010, by AimItMedia

As a small business owner in the coffee industry, you can’t afford to lose money on wasteful or ineffective marketing. Therefore you should invest in creating a customer database and then use that database as your core marketing tool. With your customer database in place you’re ready to start creating your direct mail campaigns.

Direct Mail marketing remains popular because of it’s incredible value. You can design multiple versions of a direct mail campaign, assign a unique identification code to each version and then test different elements of those designs and measure their success … all for pennies on the dollar. Then it’s just a matter of refining your design to increase the response rate even more and soon you’ll hone the ultimate direct mail weapon for your marketing arsenal … that you can use for years to come.

The industry average on response rates for direct mail campaigns hovers right around 2%.

What do you think is one of the cheapest, yet most effective, direct mail pieces to send? Postcards.

You can also apply and use all these tips for Email Campaigns … just think of the cost savings then!

Coffee Marketing via Time Tested Tips

May 23rd, 2010, by AimItMedia

All entrepreneurs and small business owners have to learn this marketing mantra: “Everything is Marketing and Marketing is Everything.”

Marketing can be summed up as the art of figuring out the best combination of graphics, headlines, offers and delivery methods to get the highest response rates. A marketing plan must be part of every business’ operational foundations, but it is often overlooked in the coffee industry.

Whether you’re just starting out in the coffee industry or you’ve been established for a while and just need to increase sales, you’ll find this list of coffee marketing tips an indispensable value. Don’t miss the BONUS IDEA at the end of this article.