As a small business owner in the coffee industry, you can’t afford to lose money on wasteful or ineffective marketing. Therefore you should invest in creating a customer database and then use that database as your core marketing tool. With your customer database in place you’re ready to start creating your direct mail campaigns.

Direct Mail marketing remains popular because of it’s incredible value. You can design multiple versions of a direct mail campaign, assign a unique identification code to each version and then test different elements of those designs and measure their success … all for pennies on the dollar. Then it’s just a matter of refining your design to increase the response rate even more and soon you’ll hone the ultimate direct mail weapon for your marketing arsenal … that you can use for years to come.

The industry average on response rates for direct mail campaigns hovers right around 2%.

What do you think is one of the cheapest, yet most effective, direct mail pieces to send? Postcards.

You can also apply and use all these tips for Email Campaigns … just think of the cost savings then!

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