Tea

Take Time for Tisane

May 10th, 2011, by MyCoffeePro

Tisane (pronounced: tea-zahn) is a herbal or plant infusion and usually not made from the leaves of the tea bush (Camellia sinensis).

Herbal teas are often consumed for their physical or medicinal effects, especially for their stimulant, relaxant or sedative properties. The medicinal effects of certain herbs are discussed under herbalism.

Personally I’ve found that taking the right tisane for the right symptoms can help to boost your immune system and help you to overcome a more prolonged illness faster. Although Western science hasn’t proven the medicinal effects of herbal teas, I’ll take the placebo effect any day … because it works for me.

Find out more at http://en.wikipedia.org/wiki/Tisane.
And at: http://www.merriam-webster.com/dictionary/tisane via @LittleYelloTPot

Tea for Two?

November 23rd, 2009, by MyCoffeePro

Do you have tea as one of your beverage offerings?

If you don’t … you definitely should.

I picked up some interesting facts from this new article: http://www.marketingforecast.com/archives/3444/trackback

Packaged Facts estimates the U.S. market for tea sold through retail and foodservice channels at $9 billion in 2009, forecasting a 5% increase in 2010. Steadily rising annual percentage gains are projected through 2014, when growth will reach 10% and sales will exceed $12 billion.

I would also add that consumers love to have loose leaf tea that they can steep at the table themselves.

You should offer them the options of: to-go tea bags, 1 cup infusers, and teapots.

Tea drinkers appreciate the self-ritual of steeping their own tea to their desired strength preferences.

Keep in mind that it’s a wise choice to offer tea so that groups of friends and family can still enjoy your establishment, even if they don’t drink coffee.

What's Brewing for Coffee and Tea Producers?

November 2nd, 2009, by MyCoffeePro

Author: Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Coffee and Tea Producers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers have indicated a willingness to pay more for coffee which is produced according to Fair Trade practices.
Coffee bean prices fluctuate according to weather and political conditions in coffee bean producing regions.
Specialty markets for branded coffee that targets ethnic tastes such as Hispanic and Middle-Eastern continue to grow.
Office and other large client markets are upgrading coffee service to allow for on-demand instead of traditional brewing systems.
During economic slowdowns consumers purchase more coffee to prepare at home in order to save money but they still want a quality product.

The Industry Marketing Insights report for Coffee and Tea Producers is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 30, 2009]