7 More Local Marketing Ideas for your Coffee Shop

I hope you got some great marketing results from my first article of 7 Local Marketing ideas for your Coffee Shop, but if you’re looking for more sure-fire ways to increase sales and develop your customer base, then here are 7 more ideas that I know will help.

I have personally used and seen the results of these marketing efforts for different coffee shops that I’ve worked at, so I know they will work for you too if you just put them to use.

  1. Schools – Offer a discount (10% Off) to all Teachers and Students, have a Parents Day promotion where once a week all parents who have a student in an area school gets a discount … or buy 1 get 1 free deal, provide coffee and refreshments to all the PTA meetings, you may want to go so far as to provide coffee to the Teacher’s Lounge, that way you get the teachers hooked on your product. Put an ad in the school papers to support the schools more. Put an ad in the Yearbook, something looked at for years to come.
  2. Radio Station – Supply coffee and pastries in the morning to the radio talk show hosts make sure you leave some marketing materials that mention your business details in case they want to give those out over the air, host a radio contest but make it something memorable … say the tenth caller to the talk show gets a month of free drinks (limit one per day and only for winner), you know the talk show hosts are ALWAYS doing contests … so supply coffee at those contests and events and again just make sure you have marketing materials with all your contact and business info on them.
  3. Boy Scouts/Girl Scouts Troops – Supply refreshments for troops, give discounts to troop leaders and parents, cross-promote National Boy Scout Month (February) or the Girl Scout’s Birthday (March 12th) with beneficial sales portions being donated to local troops … try a tie-in using Girl Scout Cookies in your blended drinks! Supply coffee and refreshments to troop events so parents think positively about your place in the community. Do a presentation at a troop meeting to educate them on the specialness of coffee as a commodity and why Fair Trade is important in the industry.
  4. Big Office Buildings – If you’ve got the man-power then run up a coffee cart to the office floors … make sure you take food items too and not just coffee. Offer special group Catering discounts/specials to supply meetings of 8+ more people, offer special discounts for specific companies (especially during special company events), offer a special discount for a different floor of the building one day a week and rotate floors. Make sure you promote specials for Secretary Day and Boss Day too.
  5. Hair Salons, Dog Grooming, Auto Mechanic, Car Detailing – Market your business anywhere that customers have to wait or come back within an hour or two. Cross promote with those businesses by offering a discount to their customers and your customers get a discount at their businesses too. Offer a deep discount (at cost if possible) to these businesses to use your coffee as their customer’s coffee so you’ll be mentioned every time someone asks about or compliments the coffee.
  6. Hospitals, Urgent Care Centers, Doctor Offices, Dentist Offices – Again, anywhere that customers have to wait any significant length of time. Also professionals in these fields can afford luxury coffee drinks so they are a great target market themselves. Also try to supply the office coffee at these locations so that when their clients ask where the coffee comes from … you’re the place mentioned.
  7. Affordability – Beat the Big Players in the market by being slightly more affordable on your drink prices with superior products too, word of mouth will quickly spread on this fact.
What other ideas do you have that you need help developing?