13 Coffee Shop Marketing Halloween Treats
|Did you know that Halloween is the third largest party occasion, after New Year’s and The Super Bowl? Halloween generates $2.5 billion in sales … $500 million are spent on costumes alone.
Wondering how you can make sure your coffee business gets a sweet piece of that treat? Here’s a little list of marketing ideas to get you started:
- Donate coffee and refreshments to the radio staff at the biggest Haunted House (or hayride, or corn-maze, Halloween attraction whatever it is) in your area … you’re bound to get mentioned on air.
- Really play on the “I’m a Zombie before My First Coffee” theme … how far can you take that idea and run with it?
- Give away a free pound of coffee to anyone coming in on Halloween in a costume that ties into your branding, or whatever theme you choose … make sure you’re pretty specific on what the costume can and can’t be and don’t forget to take plenty of photos to post into social media.
- Have a Great Pumpkin donation/giveaway contest: For a $1 or more donation, customers get to enter their name in a giveaway of a giant pumpkin (proudly displayed in your shop until it’s won). All donations go to a local charity in the spirit of the season.
- Host a Halloween Party … with contests for best/scariest/creative costumes of course. Try to get some neighboring businesses to join with you and make it a block party that the kids can go from business to business trick or treating.
- Throw a Haunted Halloween Sale … from Midnight until 2am, 31% Off!
- Promote a “Coffee Killer” video contest where entrants submit their “coffee killer” themed videos to your YouTube channel and the winner gets a very nice Grand Prize … like a trip to an origin country and visit to a coffee farm.
- Send out a few costumed employees to hand out Free Drink coupons.
- Decorate everywhere for Halloween. Don’t stop with store decorations, put Halloween stickers on to-go cups, give your website a Halloween touch, and don’t forget your email marketing campaigns … give them trick or treat discount codes. Get creative … draw a skeleton hand on the sidewalk pointing into your shop … or a chalk outline of a dead person with a spilled coffee facing away from your shop.
- Give out chocolate covered coffee beans to any adults in costume on Halloween.
- Why leave the gift baskets to Christmas? I say buy a few skull and pumpkin mugs and make up some Halloween baskets!
- Have your baker make special pastries that are ONLY available during the last 13 days counting down to Halloween (Lady’s Fingers anyone?).
- Create 13 Spooky Specials … for 13 days counting down to Halloween have a different Spooky Special of the Day.
What do you do different and unique for marketing your coffee shop at Halloween?