Do you usually drink Espresso Blends or have you tried a Single Origin Shot? Let’s first define espresso: Coffee beans (usually a blend) ground fine, tamped tight, brewed
Why should your coffee business use postcards to market? Postcards are extremely cheap to print in full-color from online digital printers and for a little extra investment, some
All entrepreneurs and small business owners have to learn this marketing mantra: “Everything is Marketing and Marketing is Everything.” Marketing can be summed up as the art of
What’s the difference between “hearing” and “listening” to your customers? Hearing is a passive role, while listening is an active participation as part of a dialog. By taking
Do you have multiple coffee cafes, coffee carts, or are you part of a bigger coffee franchise? I once had a client with multiple coffee carts needing an
Happy New Year everyone! This year, instead of any “New Year’s Resolutions”, I’ve decided to make SMART Goals (click link if you’re not familiar) for myself and my
Although I thought the 8 points listed below were common sense, I’ve been amazed through my years of experience just how often I’ve had to train employees in
I hope you got some great marketing results from my first article of 7 Local Marketing ideas for your Coffee Shop, but if you’re looking for more sure-fire ways
The Toddy is the ultimate coffee maker. In 1964, as a chemical engineering graduate of Cornell, Todd Simpson developed and patented a cold brew system that, using regular
