St. Patrick’s Day Marketing for a Coffee Business

It can be creatively hard to come up with ideas to market your coffee business for all the holidays, so I’ve put together a small list of effective Saint Patrick’s Day marketing suggestions for you to start off with. Don’t forget to utilize the power of Social Media promotions for holidays too.  Just be sure that you follow the 80/20 rule … 80% non-business social interactions to 20% marketing activities (keep them subtle though).

1. Celebrate the day AFTER St. Patrick’s Day … people have to get rid of their hangovers somehow and it might as well be at your coffee shop.
2. Have a Pot Of Gold drawing or raffle for a week’s worth of free espresso drinks.
3. Use green whipped cream, green sprinkles, or green milk, and give out gold-wrapped coin chocolates with each drink.
4. Give out green buttons to customers … it’s a cinch to avoid a pinch.
5. Have a “Go Green” contest, take pictures of customers in their green garments, post them on a display wall and then choose a winner who gets a week’s worth of espresso drinks.
6. Have a “Save Green” promotion where anyone wearing green gets a 10% discount.
7. Have a “Re-Green” environmental awareness day and ask customers to bring in their recyclables.
8. Serve green bagels and/or green cream cheese.
9. Have trivia about the holiday and it’s symbols.
10. Serve a Lucky Clover Cappuccino.

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